Communication of Manix on medias
Manix is present on all traditional medias
On television : the new campaign (see farther : the end of humanity)
Not very present on this media because the censorship (with the BVP Bureau de Vérification de la Publicité) is very important. Manix is a sponsor of the program « Ile de la tentation » on TF1 channel
Just one exemple of an old add diffused on french TV :
Manix has focused its communication with the press and the display in order to reach the largest possible number of consumers :
Not very present on this media because the censorship (with the BVP Bureau de Vérification de la Publicité) is very important. Manix is a sponsor of the program « Ile de la tentation » on TF1 channel
Just one exemple of an old add diffused on french TV :
Manix has focused its communication with the press and the display in order to reach the largest possible number of consumers :
On internet : http://www.manix.net/index.html
Communication vector : very important the website looks very young to reach its heart of target principal: the 15-35 years
→ Website interface is young, funny, sharp
→ Play on the pleasure and technology
Objective : to create a complicity with the consumer
Manix also uses a new type of marketing to communicate the street marketing is to use the environment (streets, buildings, etc.) in order to communicate :
If you were between Quiberon and Juan-les-Pin this summer, you were maybe able to perceive this:
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